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We get asked a lot if it’s ok to add so and so contacts to your mailing lists, here’s a list of pointers to help you out in building your contact lists.
Your list is good if…
- People who have opted in to your list on your website
- People who have opted in to receive emails from you offline
- Your customers who have a prior business relationship with you (but if you haven’t contacted them in ages, be sure to send a re-introduction email)
- People who opted in to receive emails from you at a co-registration site
- You’re sending on behalf of your customer, and they comply with the above.
- People who purchased one of your products, or attended an event, and gave you their email address so they could receive updates from you.
- Your internal employee list (such as for company notices)
- Press releases sent to reporters who signed up at your website
Your list is bad if …
- Lists that you purchased from a 3rd party (even if it’s « opt-in »)
- Lists that you are renting from someone else
- Lexis-Nexis, Real Estate MLS databases, Advertising Redbooks, AdBase lists, D&B, Experian
- Lists from a local Chamber of Commerce or local club or organization.
- Do NOT export your entire email address book
- Emails that you « scraped » (either manually or automatically) from other websites
- You may not send personal resumes to potential employers. They did not opt in to receive emails from you.
- Recipients whose emails you collected without their permission, but you think they could really use your product or service, and you think they’d really want to hear from you.
- Members of a group/organization who never asked for your emails (even if you’re a member of the group)
- Unsolicited press releases to reporters
- Lists of customers who dropped their business cards in a fishbowl, but they had no idea they were going to receive emails (because you didn’t say that on the fishbowl).
- Lists of registered voters in your district obtained from your local government.
We have completed our registration with Microsoft’s Junk Mail Reporting Partner Program. This program will inform us of all messages that are marked as spam when sent to hotmail, msn and live accounts from our servers.
Once completed our system will automaticly opt-out any contact that marked a message as spam. We will also send a report to the list owner to inform them of the action we have taken. We hope this will reduce the number of complaints on hotmail, msn and live accounts.