Posts Tagged ‘Analytics’
Ever wondered if an ad you placed in the newspaper or magazine realy gave you your money’s worth? Well we have the solution for you. Using Beezilla marketing’s phone script and trackers you can now view real time statistics for your ad campaigns.
You can buy a local or 1-800 number and redirect your ad traffic to this number. You can then view all statistics in real time of who called for a particular ad campaign.
Combine this with a Beezilla landing page and get a complete view of your marketing campaign. For more info contact us today.
Website tracker (analytics) improvements
We’ve added a few new features in the website tracking module.
Referers
You can now view a complete list of all refering websites. A pie chart will show you the top 10 refering websites.
Visitors by region
You can now view a map of all your visitors by country of origin.
Page score
Assign a score to each of your website pages, this score can be positive or negative. Then view the list of your top visitors ordered by page score.
For example give a higher score to your price list page and a negative score to your carrer page. This will show who’s interested in your products and services compared to people who are looking for a job.
What does Bounce Rate mean?
This is a question that is often asked about Google Analytics, here’s the official Google definition of what a Bounce rate is :
Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
In short, it’s the percentage of people that only view one page on your website. If the percentage is high this is bad if it’s low this is good. If you want to know if your bounce rate is normal check out Visitors > Bookmarking. This will allow you to compare your site’s statistics with other sites in the same category as you.