Email marketing, SEO, SEM, EMarketing, Surveys, Web design » bounce http://www.intelogie.com Fri, 29 Apr 2011 19:59:35 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 What does Bounce Rate mean? http://www.intelogie.com/2010/01/27/what-does-bounce-rate-mean/ http://www.intelogie.com/2010/01/27/what-does-bounce-rate-mean/#comments Thu, 28 Jan 2010 01:55:00 +0000 bgauthier http://www.intelogie.com/?p=255 This is a question that is often asked about Google Analytics, here’s the official Google definition of what a Bounce rate is :

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

In short, it’s the percentage of people that only view one page on your website. If the percentage is high this is bad if it’s low this is good.  If you want to know if your bounce rate is normal check out Visitors > Bookmarking. This will allow you to compare your site’s statistics with other sites in the same category as you.

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]]> http://www.intelogie.com/2010/01/27/what-does-bounce-rate-mean/feed/ 1 Average email campaign stats by industry http://www.intelogie.com/2009/11/11/average-email-campaign-stats-by-industry/ http://www.intelogie.com/2009/11/11/average-email-campaign-stats-by-industry/#comments Wed, 11 Nov 2009 20:29:00 +0000 bgauthier http://blog.beezilla-marketing.com/?p=59 Type of Company Open
Rate Click
Rate Soft
Bounces Hard
Bounces Abuse
Complaints Unsubscribes Accounting 27.36% 4.13% 3.91% 10.67% 0.04% 0.35% Advertising 23.79% 4.20% 2.77% 6.67% 0.08% 0.36% Architecture 32.05% 1.52% 6.16% 8.04% 0.00% 0.25% Art 26.12% 6.86% 2.04% 4.49% 0.09% 0.41% Arts_Music 16.22% 2.09% 0.97% 1.86% 0.08% 0.26% Beauty/Health 29.88% 6.94% 2.63% 8.54% 0.15% 0.85% Church 32.95% 4.48% 1.18% 2.89% 0.05% 0.26% Construction 23.86% 4.44% 2.95% 5.33% 0.19% 0.85% Consulting 22.34% 3.30% 4.29% 6.57% 0.03% 0.29% Creative Agency 20.97% 3.12% 2.69% 5.16% 0.06% 0.38% Creative Other 29.94% 0.86% 1.11% 0.60% 0.03% 0.10% E-commerce 19.80% 4.78% 1.48% 3.21% 0.10% 0.37% Education 25.86% 4.72% 2.11% 4.39% 0.05% 0.26% Entertainment 15.42% 3.27% 1.10% 5.59% 0.12% 0.25% Entertainment/Events 21.96% 0.42% 3.27% 7.58% 0.09% 0.14% Financial Services 20.87% 2.47% 2.76% 3.98% 0.06% 0.33% Food 36.62% 7.90% 0.84% 2.02% 0.09% 0.63% Freelancer 32.95% 6.33% 3.16% 7.15% 0.07% 0.50% Government 26.64% 4.30% 1.33% 1.95% 0.03% 0.22% Graphic Design 25.35% 4.34% 2.49% 11.71% 0.12% 0.41% Hardware 28.05% 3.57% 1.29% 2.01% 0.02% 0.18% Healthcare 19.91% 3.99% 1.47% 3.81% 0.12% 0.50% Healthcare/Medical 24.66% 6.96% 10.47% 9.00% 0.23% 0.41% Hotel 27.50% 7.17% 2.90% 5.31% 0.08% 0.49% Insurance 24.43% 2.92% 2.85% 5.71% 0.04% 0.37% Internet/Web Svc. 20.34% 5.65% 1.46% 3.18% 0.06% 0.27% Janitorial 27.82% 0.10% 10.18% 16.26% 0.05% 0.00% Legal Services 25.48% 3.97% 4.14% 4.60% 0.04% 0.35% Manufacturing 26.70% 4.92% 3.15% 5.61% 0.09% 0.46% Marketing 20.52% 2.97% 3.32% 8.29% 0.16% 0.40% Multimedia 19.46% 3.54% 1.24% 1.60% 0.06% 0.25% Music 27.94% 5.17% 2.05% 7.73% 0.12% 0.39% Non-profit 27.66% 4.06% 2.24% 4.31% 0.06% 0.24% Other 15.29% 2.36% 1.74% 3.19% 0.07% 0.29% Other Groups 27.66% 6.83% 1.72% 13.16% 0.08% 0.34% Other Marketing 18.49% 3.66% 2.39% 3.15% 0.04% 0.21% Photography 34.17% 6.82% 1.73% 3.59% 0.07% 0.36% Public Relations 20.99% 3.13% 4.00% 8.21% 0.11% 0.30% Publishing 21.05% 1.60% 1.11% 3.22% 0.03% 0.18% Real Estate 22.84% 4.24% 2.02% 4.31% 0.08% 0.30% Recruitment/Staffing 27.59% 4.61% 2.82% 6.49% 0.07% 0.74% Restaurant 26.17% 3.40% 1.33% 3.44% 0.08% 0.41% Retail 27.61% 5.76% 1.48% 2.80% 0.08% 0.42% Self-Explanatory 34.80% 6.02% 6.14% 17.33% 0.04% 0.20% Software 18.22% 3.26% 3.00% 6.01% 0.08% 0.43% Technology 21.05% 2.75% 4.01% 6.60% 0.07% 0.40% Telecommunications 29.77% 5.46% 2.98% 9.35% 0.10% 0.53% Travel 24.97% 4.96% 2.17% 3.74% 0.10% 0.39% Video Production 33.09% 6.81% 2.48% 2.63% 0.09% 0.43% Web Design 27.42% 6.90% 2.45% 5.05% 0.09% 0.37%

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