Français | English

Posts Tagged ‘google’

Where to add your website

Wednesday, January 27, 2010 By: bgauthier
Category: Emarketing

Search engines can find your website in two different ways: web spider or submission. A web spider is a software (googlebot for google) that follows all the links from page to page and saves all this information in the search engines database. If you want a spider to find your website there has to be a page somewhere that will link to your website.This can take some time. If you want to speed up the process, you can submit your website to the search engines so they will know that you exist.

I have read some articles that say that submitting your website to google could be a bad thing because google will think that your website is not that good since google didn’t find it by it’s self. From what I have seen so far I don’t think this is the case.

Here’s a list of search engines and directories you should submit your website to :

  • Google (http://www.google.com/addurl/?continue=/addurl)
  • Yahoo (http://ca.siteexplorer.search.yahoo.com/free/request)
  • DMOZ (http://www.dmoz.org/)
  • Bing (http://www.bing.com/webmaster/SubmitSitePage.aspx)
  • Share/Bookmark

What does Bounce Rate mean?

Wednesday, January 27, 2010 By: bgauthier
Category: Analytics, Emarketing

This is a question that is often asked about Google Analytics, here’s the official Google definition of what a Bounce rate is :

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.

In short, it’s the percentage of people that only view one page on your website. If the percentage is high this is bad if it’s low this is good.  If you want to know if your bounce rate is normal check out Visitors > Bookmarking. This will allow you to compare your site’s statistics with other sites in the same category as you.

  • Share/Bookmark

Google AdWords editor

Wednesday, January 27, 2010 By: bgauthier
Category: AdWords, Emarketing

AdWords Editor is a free Google application for managing your ad campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords.

Download Google’s AdWords editor

  • Share/Bookmark